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How to Turn Negative Press Into A Positive PR Opportunity

Even much-loved businesses that are generally well regarded by the public can suffer bad publicity. Sometimes, it results from something beyond a company's cont...
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10 Benefits Of PR For Growing Your Business

There is no such thing as bad publicity, as the saying goes. But what if you have no publicity? No publicity is much worse than bad publicity! So how does PR he...
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How To Develop A Successful PR Strategy To Increase Business

If you spend a lot of time and effort developing marketing strategies and social media strategies, you might think you don't need a public relations plan. But t...
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How To Develop A PR Plan That Fits Your Marketing Strategy

Public relations, PR can really help you reach your business goals. Effective public relations campaigns can send traffic to your website and social media pages...
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Best Cold Email Software of 2022 (21 Tools)

Are you planning to start a cold email outreach campaign? Wondering what is the best cold email software to use? FACT: Choosing the right cold email software is...
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Hit More Inboxes With Our Email Deliverability Guide

You’ve built a quality prospect list, segmented it smartly, and written persuasive, personalized copy. So you’re guaranteed to see success from your email c...
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Email Spam List Guide: What Are Spam Lists & How Do They Work?

Almost one in 10 commercial emails are considered spam by inbox providers. That’s a big problem. Estimates for the average cold email response rate vary from ...
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9 Best Outbound Sales Tools to Accelerate Growth

Are you looking to boost your outbound sales? Wondering what are the best outbound sales tools to use?  FACT: Reaching out to new prospects and convincing ...
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10 Ways To Get More Product Reviews That Boosts Authority

You might think your product is the best thing since sliced bread. But that doesn’t count for anything unless you’ve got the product reviews to back it up, ...
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15 Most Common Cold Email Campaign Mistakes And How To Avoid Those

Cold email campaigns are partly a numbers game, but there are many things you can do to make your campaign more successful.  And some things you should def...
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