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Spintax Guide: Using Spintax to Boost Email Deliverability

One in every six emails sent never hit the inbox, according to Return Path. That’s a massive barrier to the performance of your email outreach campaigns. Fort...

Email Authentication: Using SPF, DMARC & DKIM to Prove Your Emails Are Legit

Ever feel overwhelmed at the volume of spam emails you receive? If so, you might be surprised to learn that the proportion of mail that ends up in our junk fold...

How to Warm Up An Email Account

Trying to increase the deliverability of your email sequences? Want to know more about email warm up? Did you know that email warm up is the most important aspe...

The Most Ultimate List of Sales Automation Tools

Are you looking to automate your sales process? Want to know the best sales automation tools for your business? You know, there’s absolutely no way to avoid u...

A Legit SEO Strategy or Nah? 3-Way Link Exchanges Explained

Like it or not, SEO (Search Engine Optimization) is a big part of doing business these days, and it doesn't really matter what your business is; SEO can help ma...

10 Simple Steps To An Outreach Strategy For Easy Wins

Are you familiar with KISS? No, not the band, the acronym! KISS stands for Keep It Simple Sweetie (or Stupid if ya nasty). KISS is a good strategy for a lot of ...

15 Sales Outreach Best Practices to Follow in 2023

Wondering how to make your sales outreach better? Looking for sales outreach best practices that would help you reach more potential buyers and close more deals...

How to Turn Negative Press Into A Positive PR Opportunity

Even much-loved businesses that are generally well regarded by the public can suffer bad publicity. Sometimes, it results from something beyond a company's cont...

10 Benefits Of PR For Growing Your Business

There is no such thing as bad publicity, as the saying goes. But what if you have no publicity? No publicity is much worse than bad publicity! So how does PR he...

How To Develop A Successful PR Strategy To Increase Business

If you spend a lot of time and effort developing marketing strategies and social media strategies, you might think you don't need a public relations plan. But t...

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