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If you are looking to send a lot of emails, where each email is personalized for your recipients, a mail merge might be the answer. Mail merge offers a cost-eff...

Cold email can be an extremely impactful tool to help a business generate sales leads, get press coverage, improve its search engine rankings, and build partner...

(Updated January 2023 with details on how to do this with SEMRush in addition to Ahrefs; updated November 2022 with more about lead management; updated August 2...

Sending out a cold email is just the beginning of the customer conversion process. If you were under the impression that it was a job done after the initial col...

Are you looking to improve your sales follow-up? Looking for advice on how to create sales follow-up emails that generate results? Look, it happens. Despite you...

Are you wondering how to write an amazing breakup email? Looking for advice on what to include in a break-up email, from the subject line to the email body? FAC...

Outbound and inbound sales are like a pair of squabbling siblings. Inbound is the younger one. It gets all the praise. And it never gets the blame when somethin...

Are you frustrated by your response rates? Want to learn how to write personalized cold emails that get replies? Tell me, do you answer calls from numbers you d...

Are you looking for the best outreach tool to drive your campaigns? Wondering which email outreach tools to evaluate for your business? FACT: Email outreach cam...

Are you worried about emails going to spam? Wondering what spam traps are and how to avoid them? We've all been on the receiving end of spam. No one wants an in...