Are you planning to start a cold email outreach campaign? Wondering what is the best cold email software to use?
FACT: Choosing the right cold email software is as important as choosing the right hosting for your website.
If you don’t make the right decision initially, you might face multiple problems down the line. For one, you might have to jump through many hoops and incur additional costs just to migrate to another platform.
In this post, we’ll help you avoid making that mistake.
Below, you’ll learn about the features to look for when choosing a cold email software and why you need them, and you will see what are the best cold email platforms on the market today.
So, let’s get started.
What to Look For In a Cold Email Software?
When choosing a cold email software, personalization should be the number 1 feature to look for in a cold email tool.
Here are the two reasons why personalizing every email you send is essential:
- Personalization helps make a meaningful connection with every potential customer
- It also prevents spam filters from blacklisting your emails
But here is the catch – Some tools will just give you basic personalization features like adding names to the email automatically.
Other tools (like Postaga, for example) will give you personalized snippets from every prospect’s website to add to your copy and much more.
When evaluating cold email tools, review how much personalization a tool allows you to do, and how advanced their personalization features are.
Every cold email software will let you create campaigns and send emails automatically. But there is more to email automation than this.
So, when checking different outbound sales tools, see if the tool lets you warm up your inbox, verify email ids, and do lead generation at the same time and price.
Why, because having an all-in-one cold email tool will save you time and money.
#3. Tracking & analytics
Without tracking the essential email marketing metrics, you won’t be able to monitor and optimize your email campaigns.
Look for a tool that lets you track at least – open rate, click rate, link clicks, and bounce rate.
Pro Tip: Many tools include tracking and analytics in their premium plans, so find a software that has tracking features in its base plan.
#4. Multiple users onboarding
When you have a sales team, and want to make the most out of it, having a cold email software that allows you to add multiple accounts is great.
Look for a tool that has features like a shareable dashboard, inbox rotation to change the inbox according to the team member, and shareable analytics so that everyone can see whose campaigns are performing the best and why.
If you’re an email marketing agency, you might also need a dashboard to handle client accounts, webhooks for automation, and a history tab to track who does what.
Now that you know what to look for when choosing a cold email software let’s look at some of the best tools you can use to take your email marketing to the next level.
21 Best Cold Email Software to Try in 2022
Postaga (disclaimer: this is our tool) is a cold email software that helps you find, target, and connect with potential customers.
We created it to help you streamline all aspects of cold email outreach, from prospecting to building email sequences and monitoring your campaigns’ performance.
Here’s how Postaga can help you take email outreach to a whole new level:
- Prospecting Database: Postaga gives you a huge prospecting database. With it, you can find your prospects’ contact, connect on LinkedIn, or even send them a quick tweet. You can apply filters and export your email list in minutes.
- Email Verifier: Postaga’s email verifier ensures that all the invalid or outdated emails are off your list, reducing bounce rates and improving deliverability.
- Wamp Up Inbox for Free: Postaga also helps you warm up your inbox to increase email deliverability and have email sending patterns and limits to stay away from the radar of spam filters.
- Email Copy Personalization: Find relevant snippets of text from prospects’ websites that you can use to write a highly-personalized email copy.
- Postaga CRM: Helps keep track of all your email campaigns, track essential email metrics, and help optimize email campaigns.
- Postaga AI: Postaga uses AI to analyze your website and suggest you email campaign ideas.
- Opportunity Finder: Postaga also lets you type in a keyword and find relevant websites; save these websites, and you can later scrape leads from the website.
Pricing: Postaga has two plans – Pro ($84/month) & Agency ($250/month). If you’re a small business with a handful of employees, the Pro plan will be a great fit. When you want to ramp up your outreach, just upgrade to the Agency plan. No matter which plan you choose, you get a 14-day risk-free trial.
Want to see how Postaga can help you run incredibly successful cold email campaigns? Try the free 14-day trial now.
Woodpecker is is a great cold email tool for B2B companies that focus more on retargeting and follow-ups.
Woodpecker comes with real-time email verification, a warm-up option, a deliverability monitor, and a bounce shield.
Their algorithm helps you prevent mistakes like sending emails to a lead who has already replied when it comes to automation.
The tool also tracks important email marketing KPIs like open rate, click-through rate, response rate, etc.
Woodpecker integrates with 35+ software to streamline your email campaigns. Some of its most popular integrations are:
- Google Sheets
Pricing: Woodpecker’s pricing depends on the number of leads you want to connect with. The pricing starts from $39 a month and can go up to $54/month.
QuickMail focuses on optimizing the open rate and email deliverability.
The tool monitors and maintains your inbox’s health with its advanced warm-up technology so that your emails don’t end up in spam.
You can bring all your team aboard (without paying extra).
With QuickMail, you can keep track of all the changes your team makes in email campaigns, in case there’s an issue, these changelogs will help resolve them.
When you know which email campaign is working, the next step is to scale it. Scaling your email campaigns via multiple inboxes reduces the risk of domain blacklisting.
Pricing: If you’re looking for a warm-up tool – QuickMail is free to use. But if you want to do cold email outreach, you can choose the Starter plan ($59/month) or Pro plan ($79/month).
Reply has multiple cold emailing tools to make your email outreach a success.
Here’s how you can use Reply to power up your email campaigns:
- Prospecting: Find prospects on LinkedIn with Reply’s Google chrome extension
- Warm-Up: Get the ball rolling with Reply’s email warm-up tool to send emails in the inbox and safely scale your outreach
- Generate Email Copies: The sales email assistant helps you generate human-like email copies in seconds
- Validation: Validate the scrapped emails to reduce bounce rates
You can integrate Reply.io with 65 unique apps like Zendesk, G2, Uplead, and many more.
Pricing: For cold emailing your prospects, you will have to pay for any one Sales Engagement plans Reply.io offers. Individual, Business, and Agency are the three choices you get.
Outreach makes your sales team work more efficiently and saves time making outbound sales.
The tool comes with an AI-powered insights guide that tracks essential email metrics and keeps you updated.
With Outreach, you can maximize pipeline and seller productivity by prioritizing the actions that matter and streamlining the outreach process.
Outreach also helps you increase rep productivity by 30% and deal closing rate by 15%.
You can manage all your prospecting in one place, execute campaigns and follow-ups, and automate email campaigns.
From Gmail to Crunchbase, you can integrate Outreach with 80+ platforms and fire up your email campaigns.
Pricing: The platform doesn’t reveal its pricing. You have to submit your work email and country to know more.
Snov.io is an all-in-one cold emailing tool that lets you scrape leads, verify them, and reach them.
The tool has some great reviews on G2, Capterra, and Trustpilot. Let’s look at what it has to offer:
- Lead Generation & Verification: Lets you scrape leads via LinkedIn and has a 7-tier verification system that helps take the deliverability rate to 98% (in some cases)
- Email Outreach: Launch email drip campaigns, nurture leads to boost conversions, and automate follow-ups to get the most out of cold emailing
- Research Leads: See the full company profile and the technology behind your lead’s company to personalize your email campaigns
Pricing: Snov has five plans to choose from, its cheapest plan (S) is $39/month, and the XXL (premium plan) is $738/month.
SmartReach is a feature-rich cold email software that you can use to personalize and schedule your email campaigns.
Here are some unique features that make SmartReach a good cold email software option to try out:
- Advanced Email Sequencing: Tracks your emails for replies and stops following up a prospect once they reply
- Hyper-Personalization: Include conditional statements in emails, with SmartReach.io’s dynamic email content
- Spam Test: The tool comes with a spam tester to check and resolve problems with email authentication like DMarc, SPF, etc
- Team Collaboration: Bring your team onboard, assign roles and permissions, and see how each team member’s campaigns perform
When it comes to integrations, SmartReach.io doesn’t have much in its Individual plan. Though it has several features, integrations are the building blocks for any cold email software. But on the bright side, it’s affordable.
Pricing: SmartReach.io has different plans depending on if you are an Individual, Business, or Agency. The pricing starts at $24/month.
Yesware is an affordable alternative to enterprise software for efficient sales prospecting and sending out emails.
The tool offers a robust set of features to track email outreach, test your email campaigns, and share everything with your team better. Let’s have a look at some of its features:
- Email Tracking: Determine which prospects are the hottest leads and get a notification when they open your email or click on a link
- Deliverability: Uses Outlook or Gmail server to send emails to your recipients and not a third-party server, thus increasing deliverability
- Email Templates: Create, test, and save templates that work, tweak them as per your email campaign and save time that goes into creating email copy time and again
- Attachment Tracking: Lets you attach and track PDFs, DOCX, PPTs, CSVs, MP4 files, and many more
Pricing: You can get started with Yesware for free, but if you want premium features, you can select from the four different plans the tool offers.
Mixmax is a GDPR-compliant cold email software that helps increase sales engagement directly from Gmail.
The software integrates with Slack to send you alerts when someone opens your email.
You can customize notifications based on the number of opens, for example – receive a Slack notification if a prospect opens your email three times or more.
Want to know how your team’s performing?
You can add your team members to your MixMax account and track which salesperson is booking the most meetings or getting the most replies; share the reports with other team members to tell them the success formula.
One feature that makes MixMax worth a try is its ability to embed surveys and pools in your email.
Pricing: MixMax has a free plan for you to try the platform out. If you like it, you can start with the Starter Plan ($12/month). If you need more features, the tool offers three other plans.
Salesloft has different tools for prospecting, selling, and engaging your leads. Every tool has its own unique feature set that helps you achieve your goals in the right way. Let’s discuss what each tool offers:
- Prospecting: Build a sales process and guide your sales reps through it for lead generation
- Sales: Forecast sales better and understand the impact of sales conversations; replicate your winning strategy to increase conversions
- Engage: The package helps the customer support team build long-term customer relationships after sales
From CRM to Sales Intelligence, you can integrate Salesloft with multiple software and do cold email marketing with ease.
Pricing: When it comes to pricing, Salesloft isn’t as open as other cold email software. You have to select which package you want to buy – Prospect, Sales, Engage, Enterprise and then request a quote. Salesloft will then email you for more details.
GMass is the official cold email software launched by Google. You can use it for bulk-emailing and following up even with your Gmail id.
GMass helps you break Gmail’s email sending limits and send as many as 10,000 emails per day.
Note: The normal email sending limit of Gmail is 500 per day for normal Gmail accounts and 2,000 per day for business emails.
The software shows you detailed reports about click rate, open rate, unsubscribes, blocks, and much more that you can use to optimize your campaigns over time.
By integrating Google Sheets, you can import emails to your Gmail and personalize email copies via Tags.
One feature that we like about GMass is its ability to schedule mass emails and their follow-ups in advance.
What’s more, GMass also offers a free warm-up service that you can use to warm up your inbox before sending bulk emails.
Pricing: If you’re an individual, you can pay $19.95/month and get started with its Standard plan. However, to create automatic sequences and follow-ups, you might need to buy the Premium or the Enterprise plan.
Lemlist is an all-in-one outbound sales software that helps you personalize your emails, follow up leads, and engage with them.
The platform lets you write custom intro lines and CTAs to communicate with every prospect on a 1-on-1 level. You can do this by leveraging its Liquid syntax feature.
Lemlist lets you create sequences of infinity steps, edit them wherever you want, and lets you set up desired delays between each step.
Lastly, you can also set up multi-channel outbound sequences to talk to prospects across multiple channels.
Pricing: To start building cold outreach campaigns with Lemlist, you can choose from Email Outreach ($59/month) or Sales Engagement ($99/month) plans the tool offers. It also has a email warm-up plan ($29/month), but it’s comparatively expensive than the rest of the tools.
Note: If you want to bring your team on board, you need to pay for it.
PersistIQ is a cold email software by Wishpond that lets you do all your outbound sales in one place.
With PersistIQ, you can scrape leads via LinkedIn, reach out to them via email campaigns, and automate the whole outbound sales process.
The PersistIQ’s smart database helps you filter prospects based on replies, opens, and custom fields.
Unlike other tools that use AI to generate email copies, PersistIQ’s in-house team of copywriters writes highly converting email copies for you.
Their deliverability team works with you to set up your email domain and monitors its health all the time.
Pricing: The tool comes with three plans to choose from – Teams, Premium, and Essentials. You get a 14-day free trial with any plan you choose.
Klenty is a multi-channel cold outreach platform that helps you get more replies and meetings.
More than 5000 sales and marketing teams use Klenty for their email campaigns and cold calling.
Let’s look at some of the features that make Klenty a great cold email software:
- Image Personalization: Lets you add a logo, first name, and other fields on the image, which you can use in your emails
- Liquid Templates: Use dynamic formulas to assemble a highly personalized email on autopilot
- Email Validation: Remove invalid emails from your list to reduce the bounce rate
Pricing: Klenty gives you three pricing options – Startup, Growth, Enterprise. After signing in, you get a 14-day free trial to try all the features and get comfortable with Klenty.
Saleshandy is a cold outreach platform used by top-performing revenue teams to personalize and automate their email sequences.
The tool helps you personalize your email body and subject line via merger tags to improve your open and reply rates.
You can save a lot of time with Saleshandy by automating follow-up emails and building multi-staged automated sequences.
Saleshandy also comes with pre-built human-like email templates that help prevent spam filters and help increase the email deliverability rate.
Lastly, you can also A/B test your email copy, design, CTA placement to see which version gives you better conversion.
Pricing: For cold emailing, the tool has just one plan: Pro. If you decide to try Saleshandy out, we’d suggest you buy the Pro plan along with any one email tracking plan the tool offers.
MailRush.io is a cold email software that focuses on personalizing your emails to build a long-term relationship with your customers.
Setting up an email campaign with MailRush is just a 3 step process:
- You start by naming your campaign
- Import contacts as CSV to MailRush
- Write your email copy with the help of MailRush’s personalization assistant
The tool lets you track 6 essential email marketing metrics:
- Delivery rates
- Open rates
- Click rates
- Response rates
- Bounce rates
- Identify invalid emails
MailRush also comes with its own email warming up tool.
Pricing: MailRush has three plans to choose from – Starter, Pro, and Premium. You get a 14-day free trial with any plan you choose (no credit card required).
Overloop is a cold email software used by 6,000 people across 1,300+ companies. The tool is a great fit for sending cold email campaigns at scale.
It lets you build multi-flow drip campaigns in minutes so that you can connect to the right people at the right time.
Overloop also helps you track results in real-time and gives you suggestions to optimize your email campaigns further.
The tool integrates with the likes of Zapier and Leadsbrige, which give you access to hundreds of tool integration.
Pricing: Overloop has three plans to choose from – Lite, Standart, and Advanced. No matter which plan you choose, you get a 14-day trial to test the software out.
Note: If you buy an annual plan, the tool is free to use for the first 2 months.
Hunter.io is known for its email finder and verifier feature, but did you know you can also send email campaigns with it?
In our opinion, the email campaign tool of Hunter is pretty decent. Here are some of its features:
- Review and edit any email in an ongoing campaign wherever you want
- Schedule email campaigns and set daily email quota
- Track email open rate, click rate, reply rate, and more
- Apply custom attributes to make your emails personalized
- Link multiple email accounts to the same Hunter account
Pricing: You can try Hunter.io’s email campaign tool for free, but it’s limited to 1 email account and lacks crucial features like click rate tracking, email searches, and verification. If you want to unleash Hunter.io’s full power, you can buy its Premium plan for $49/month.
Autoklose is a sales engagement platform that helps turn your team into a revenue generation machine.
With Autoklose, you can start launching email campaigns that convert in 3 simple steps.
Step 1: Select basic campaigns parameters
- Campaign name
- Starting date and sending hours
- Choose the days you want your campaign to be active
- Select the email campaign mode – Regular or Drip
Step 2: Import & choose recipients
- Use Autoklose’s lead builder and create a targeted prospect list
- Filter data as per your needs
- Remove duplicate and invalid emails via Autoklose’s cleansing tool
Step 3: Create & save templates
- A/B test email copies and save the best performing copies as templates
- To save time, use Autoklose’s pre-built, customizable, and high-converting email copies
Pricing: You can choose from 3 plans Autoklose offers – Starter, Small Business, and Enterprise.
Rebump is an email follow-up tool that delivers personalized follow-up emails to your prospects.
It’s extremely easy to set up; all you need to do is:
- Install its Chrome extension
- Let Rebump monitor all your email threads
- Choose the email you want Rebump to send follow-ups
The tool lets you monitor your progress and see which prospects aren’t replying and which are. This will give you a better idea of your target audience.
To tell Rebump you want to follow a prospect, you can simply tick the checkbox at the left bottom of an email.
Pricing: Rebump has three plans – Unlimited, Unlimited Plus, and Unlimited Premium. You get a 14-day free trial to kick things off and get to know the tool better.
Close is an all-in-one CRM for growing sales teams. With Close, you can integrate your current Microsoft or Gmail account in just a click and get started with cold emailing.
The tool lets you create sequences with multiple steps, including cold emailing and cold calling related emails. This increases your reach rate further.
What’s more, bring your sales team on board and share with them the sequences, email copies, and winning strategies so that you can 10x your outreach.
Pricing: Close has four plans – Starter, Basic, Professional, and Business. The major difference between these plans is the number of users you can get on board. With any plan you choose, you get a 14-day free trial and free migration from any CRM.
Why Use Cold Emailing Software
When you’re just starting cold emailing, you can do it manually. But at some point in time you must invest in a cold emailing software. Here’s why:
#1. Create follow-up email sequences
Doing email marketing manually might take ages to follow up with prospects who haven’t replied. This is where cold email software comes in handy.
The tool lets you set multiple email campaigns with complex follow-up sequences.
With cold email software, you can automatically follow up a potential customer a hundred times if you want (although we’d never suggest you send 101 emails to a prospect 😂).
#2. Improve your team’s productivity
With cold email software, you can send 100 emails in just an hour, but it might take a couple of days if you sit and do it manually.
This means you’re saving at least 15-20 hours/100 emails with cold email automation.
If you have a sales team and you invest a few hundred dollars in a cold email software that your team can use, just imagine the ROI. You can 20x your outreach!
Note: Sending emails is just one aspect of email marketing, when you invest in a good tool to automate email marketing, you can automate tasks like compiling email lists as well as sending follow-ups.
#3. Land your emails in inbox and not the spam folder
With an email marketing software that has a proper email verifier, warm-up feature, and duplicate email removal, there’s a good chance your emails land in the inbox.
Whereas when you do email outreach manually, how will you warm up your inbox?
And what about duplicate emails? Will you remove them manually? Yeah, good luck with that!
Outbound marketing is the key to spreading brand awareness, and cold emailing is hands down the best outbound marketing technique for it.
Investing handsomely in a cold email software never goes in vain unless you don’t know how to do email marketing right.
Here are some of our picks according to the varying use cases:
|Use case||Cold email software|
|All-in-one email outreach||Postaga|
|Scaling email marketing||GMass|
|Retargeting and following up||Woodpecker|
|Personalization||Postaga & MailRush|
Free 14-Day Trial
Start building relationships now with your fully-featured 14-day trial!