We were doing outreach before, but research and verifying emails took so much time. To be able to do all of it in the platform, 15 minutes, move on to the next thing in my day, is so amazing. You have saved me so much time!
Selle Evans is the CEO of the digital marketing agency, Masterly Business Solutions.
She has been featured on CBS, MSNBC, Forbes, and the Inc. 5000 list of fastest-growing companies in America.
Part of her workflow for clients at Masterly, as well as her own business, has included outreach for link building and digital PR.
Outreach Before Postaga
Before using Postaga, Selle and her team had a lengthy process for their outreach campaigns, which they had to do manually.
They would look at their content, discuss potential opportunities, do research, draft copy and come up with a pitch, build a list, verify the email addresses for that list, and build and send an outreach email sequence.
“Programming something into an auto responder is not something I miss,” she said.
And her process is identical to what a lot of digital marketing agencies have been doing for their outreach.
I used to block off time during the week for outreach, I’d do my research, figure out my pitch, who’s on the list, verify those emails, figure out the sequence. All of that took so much time. It would take the entire week. So, I was always pretty much a week behind, because I’d start working on it on Monday and finalizing the campaign on Friday, and it would start the following Monday.
“Literally it takes me the entire week of a workflow to send things out,” Selle said. “It used to take 5 hours per week.”
Saving Hours Each Week with Postaga
Selle came across Postaga, and has been using it for her business and her clients.
And right away she noticed two big things:
- The time savings
- The results
What used to take 5 hours per week for outreach now takes 15 minutes.
We were doing outreach before, but research, verifying emails, took so much time. To be able to do all of it in the platform, 15 minutes, move on to the next thing in my day, is so amazing. You have saved me so much time!
And, she added, “I’m getting similar results to when I was spending 5 hours per week. It’s impressive to me.”
Postaga matched Selle’s pre-Postaga workflow closely, except it streamlined and automated all of the tedious aspects.
“People who haven’t done it manually don’t realize how much time they’re saving. I’m so much more productive.”
Figuring out the best campaign to run to promote your content / business / brand
Postaga gives you campaign recommendations based on your goals
Manually scouring for relevant websites to connect with
Searching for the right contact people
Finding contacts’ email addresses
Verifying email addresses in validating software
Creating your own outreach email sequences from scratch
Personalizing every single email
Sending each email and follow-up message individually
Manually tracking your conversations in a spreadsheet or CRM software
“God bless you. During COVID, I don’t have to feel like things are falling through the cracks because I can do this so much faster now.”
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