If you have a business, during the holiday season you might want to have a Black Friday or Cyber Monday promotion.
But, if your promotion gets no attention or coverage, then it can be a lost opportunity.
This post is going to share how you can get your business’s Black Friday promotion featured on deal websites.
How to do Black Friday Outreach
The key to getting your product featured on another Black Friday website is in the outreach.
You are going to need to:
- Find websites and blog articles sharing Black Friday deals
- Know the right people to connect with at these websites
- Get their email addresses
- Send them a personalized email to get them to include your promotion
And, I am going to show you how we do all of that.
Luckily, you only need one tool to do all of this, and it’s Postaga.
Accompanying this post is a video that also walks you through how to do this.
The first thing you are going to need to do is grab a Postaga account and log in.
Then, you will go to create a New Campaign.
Once here, choose the Custom > Custom Search campaign type.
Next, you are going to enter in a search term in the search box below. I would recommend searching for a phrase like “Black Friday for [your industry / your audience]”
And just above the search box, click the “Past Month” button so you only see results from articles and pages published within the past month.
Click Find Results, and you should see relevant Black Friday deal pages that you might want to get your deal featured on.
Choose the webpages you want to reach out to, or click Select All to choose all of them.
Once you are happy with your selections, you will click Analyze Links at the bottom of the section.
Next, Postaga will try to find a specific contact person at each of these companies.
You can edit the target contact by clicking the + button on the left-hand side and choosing a different contact person if you want.
Once you have selected your contacts, you can click Get Contacts at the bottom of the page.
Now, Postaga will find email addresses for all of your contacts.
If Postaga does not have contact details for the specific people you are trying to reach, it will then try to find the next-best contact at the company.
Once you are happy with all the contacts, now you can choose an email sequence to send to each of the contacts.
Here, you can choose what emails will go to these contacts. You can create your own custom sequence, or choose a pre-made sequence from Postaga, or choose a sequence you have created before.
The sequences can have one email or multiple emails if you want to follow-up with contacts that have not replied to your first email.
What Should Your Black Friday Outreach Email Contain?
For these websites, you will need to convince them to feature your Black Friday deal on their website.
I have sent out many Black Friday pitch emails in the past, and I am happy to share with you what I have found to be effective.
Here is what my outreach email looks like:
Subject: For Your Black Friday Deals Page?
Hi [Insert contact’s name],
[Your name] from [Your business] here.
I just came across your Black Friday deals page – [their deal page URL] and wanted to see if you would be interested in adding a deal from [Your business] to that page?
Here are some details:
What’s the deal? Here is what I am offering
Landing Page URL: Here is my Black Friday landing page
Coupon code: Coupon code goes here
Short description: Here is your short business pitch
Affiliate URL: Some websites will only share deals if you have an affiliate program
Logo: Share a logo of your business that can easily be downloaded
Screenshot: Share a screenshot of your product that can easily be downloaded
Let me know what you think!
Here is why it works:
You are providing them with everything they need, should they want to include your deal.
This saves them and you from having to go back-and-forth, and makes it much more likely they will add your deal.
Especially around the holidays, websites get very busy. If you are doing all the work for them, it makes getting a Yes much easier.
I like to include as much information as possible, everything they could possibly need, so they don’t have to ask me for anything.
Sending Your Black Friday Deal Outreach Emails
With Postaga, this email template is super easy to use because Postaga can automatically insert merge fields for your contact’s name and their deal page URL. All you need to do is create your own template with information about your deal.
Next up, you can preview your emails and see what they will look like for each contact.
Once you are happy with how the emails look, you can schedule and send them out. And that’s all there is to it!
In just a few minutes of work, you can reach out to many different websites that could feature your products’ Black Friday deal, sharing them with a much larger audience.
If you have any questions about this type of outreach – let us know in the comments below!
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