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Despite your first effort, you failed to dazzle a potential lead. Maybe you missed our previous article on how to craft the perfect sales outreach email for hig...

Cold emailing is a numbers game. No sales rep has a 100% response rate no matter how great their product or service, cold emails, and follow-up emails are. Resp...

Outbound and inbound sales are like a pair of squabbling siblings. Inbound is the younger one. It gets all the praise. And it never gets the blame when somethin...

Do you answer calls from numbers you don't recognize? No? Me either, no one does. When we see those calls, we assume they're from a stranger trying to sell us s...

Email outreach campaigns are about sending targeted emails to specific recipients to drive the desired action. There are lots of possible “actions” you coul...

We've all been on the receiving end of spam. No one wants an inbox cluttered with irrelevant, misleading, or worse, fraudulent emails. As a good marketer or sal...

If you want to drive more traffic and sales to your business, one way to do that is to leverage affiliates and partnerships. Affiliate sites that already have a...

A cold emailing strategy focuses on sending emails to people you’ve never met or talked to before. And because this alone wasn’t difficult enough, keep in m...

Practicing good etiquette is vital in any situation but practicing good cold email etiquette is especially critical. Why? Because your email is all the person o...

A call to action (CTA) is the “next step” that you want your readers to take. And before you hop on the “I don’t believe a CTA is that important in my e...