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Are you familiar with KISS? No, not the band, the acronym! KISS stands for Keep It Simple Sweetie (or Stupid if ya nasty). KISS is a good strategy for a lot of ...

Wondering how to make your sales outreach better? Looking for sales outreach best practices that would help you reach more potential buyers and close more deals...

Even much-loved businesses that are generally well regarded by the public can suffer bad publicity. Sometimes, it results from something beyond a company's cont...

There is no such thing as bad publicity, as the saying goes. But what if you have no publicity? No publicity is much worse than bad publicity! So how does PR he...

If you spend a lot of time and effort developing marketing strategies and social media strategies, you might think you don't need a public relations plan. But t...

Public relations, PR can really help you reach your business goals. Effective public relations campaigns can send traffic to your website and social media pages...

Are you planning to start a cold email outreach campaign? Wondering what is the best cold email software to use? FACT: Choosing the right cold email software is...

You’ve built a quality prospect list, segmented it smartly, and written persuasive, personalized copy. So you’re guaranteed to see success from your email c...

Almost one in 10 commercial emails are considered spam by inbox providers. That’s a big problem. Estimates for the average cold email response rate vary from ...

Are you looking to boost your outbound sales? Wondering what are the best outbound sales tools to use?  FACT: Reaching out to new prospects and convincing ...