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Here’s a stat that’ll strike fear into the hearts of your sales reps and marketing team: According to Backlinko, just 8.5% of outreach emails ever receive a...

Did you know female mayflies are believed to have the shortest adult lifespan of any animal, at just five minutes? Emails are the sales and marketing equivalent...

No matter how killer your original email to potential customers, sealing the deal is unlikely after that single email. How unlikely? A meager 2% of sales are cl...

You’ve probably heard that personalized emails are the cold outreach equivalent of getting a makeover from Queer Eye’s Fab Five. It’ll make you seem smart...

Mail merging allows you to send personalized letters and emails at scale. Why would you want to do that? Because emails with advanced personalization see more t...

In this article, we'll break down the entire process of sending personalized emails at scale with Gmail. After following the instructions here, you will know ho...

Let's walk you through how to set up a mail merge with Google Sheets. This article will break down all the steps in the process, the right tools to use, best pr...

If you are looking to do mail merge with Google Docs, you've come to the right place! In this article, we'll break down everything you need to create mail merge...

If you are looking to send a lot of emails, where each email is personalized for your recipients, a mail merge might be the answer. Mail merge offers a cost-eff...

Cold email can be an extremely impactful tool to help a business generate sales leads, get press coverage, improve its search engine rankings, and build partner...