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Outbound and inbound sales are like a pair of squabbling siblings. Inbound is the younger one. It gets all the praise. And it never gets the blame when somethin...

Are you frustrated by your response rates? Want to learn how to write personalized cold emails that get replies? Tell me, do you answer calls from numbers you d...

Are you looking for the best outreach tool to drive your campaigns? Wondering which email outreach tools to evaluate for your business? FACT: Email outreach cam...

Are you worried about emails going to spam? Wondering what spam traps are and how to avoid them? We've all been on the receiving end of spam. No one wants an in...

A cold emailing strategy focuses on sending emails to people you’ve never met or talked to before. And because this alone wasn’t difficult enough, keep in m...

Practicing good etiquette is vital in any situation but practicing good cold email etiquette is especially critical. Why? Because your email is all the person o...

A call to action (CTA) is the “next step” that you want your readers to take. And before you hop on the “I don’t believe a CTA is that important in my e...

Are you planning to start a sales outreach campaign? Wondering how to write a sales outreach email that people will want to respond to? Have you ever heard the ...

Running a blog isn’t easy. According to Orbit Media, it takes more than four hours to write a single blog post, while one in five bloggers spend more than six...

Are you planning to launch a cold email marketing campaign? Wondering how to do cold emailing well? Below, you’ll find a beginner’s guide to cold email mark...