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Want to boost the performance of your email marketing campaigns? Email list segmentation could be the answer. Research from Mailchimp shows that, compared to un...

We all know that automation tools can help us save time on repetitive tasks. That’s particularly true of email outreach, with research from GetResponse and Sm...

Cold email is partly a numbers game; that's why we send out mass emails. But there are plenty of cold email tips that can increase your response rate. We'll exp...

Despite recent advances in sales technology, cold email is still the backbone of sales for many organizations. So you’d think that by this point we’d all ha...

Cold email outreach is one of the most popular strategies for generating leads and building backlinks. Indeed, the average sales development rep sends 36.2 emai...

It can't be overstated how essential follow-up emails are in the sales process. Some 60% of customers say no four times before saying yes, but 48% of salespeopl...

Here’s a stat that’ll strike fear into the hearts of your sales reps and marketing team: According to Backlinko, just 8.5% of outreach emails ever receive a...

Did you know female mayflies are believed to have the shortest adult lifespan of any animal, at just five minutes? Emails are the sales and marketing equivalent...

No matter how killer your original email to potential customers, sealing the deal is unlikely after that single email. How unlikely? A meager 2% of sales are cl...

You’ve probably heard that personalized emails are the cold outreach equivalent of getting a makeover from Queer Eye’s Fab Five. It’ll make you seem smart...