Email Templates

Hey {{contact_first||there}},

{{user_first}} from [my company] here.

I found your article of {{custom_campaign__competitor}} - {{link_url}} and appreciated how thorough it was.

I wanted to see if you would be interested in checking out another tool in the space, since that article seemed to really resonate with your audience.

[insert brief two-sentence summary of how my product helps people]

I would be happy to share a free account if you are interested in checking it out.

We also have an affiliate program, if you are interested as well.

Let me know what you think.

All the best,

{{user_first}}

Hello {{contact_first||there}},

{{user_first}} with [my company] again. Hope all is well by you!

I had sent you an email a few days ago about taking a look at [my company]. 

What do you think?

Hopefully it’ll be worth a few minutes of your time.

Looking forward to hearing back!

All the best,

{{user_first}}

Hey {{contact_first||there}},

{{user_first}} with [my company] here.

I don't want to waste your time, so I'll be brief:

I am reaching out because I wanted to share with you a product I just launched that was featured in [insert website / credential] recently.

I thought you might want to check it out and possibly write up a review with your thoughts.

Our app, [my company], is a tool that helps people [insert what my product does].

I thought it would be interesting in particular to your audience, since I saw you've written really great reviews like this one - {{link_title}}.

If you are interested, and feel free to say no if it's not a good fit for you, I'd be happy to set you up with an account, give a personal demo, and share any other assets that might help.

What do you think?

All the best,

{{user_first}}

Hey {{contact_first||there}},

{{user_first}} from [my company] here.

Hope your week is going well. I came across your post of different [my product niche] tools, {{link_url}}, and love the information you have to share.

I wanted to reach out because my company makes an amazing [my product niche] tool that I thought would be a perfect addition for your audience.

[Insert bried two-sentence description of your product]

I would be happy to share a free account so you can check it out.

We also have an affiliate program, if you are interested as well.

Let me know what you think.

All the best,

{{user_first}}

Hey {{contact_first||there}},

I'll be brief:

I came across your article, {{link_title}} and saw you mentioned a few premium [my niche] tools like {{custom_campaign__competitor}}:

{{link_full_url}}

I have another tool to recommend for your article that [insert selling point].

It's called [my company] and it works similarly to these other tools you mentioned. (I am a co-founder at [my company]).

You could keep your post fresh by adding [my company] in your article, and that would help your rankings.

Plus it would help your users, since it is a [my niche] tool that helps with [what your product does].

If you are interested, I'd be happy to set you up with an account, give a personal demo, and share any other assets that might help.

Let me know what you think.

Best regards,

{{user_first}}

Hey {{contact_first||there}},

I noticed that on your blog you write and link to a lot of content relevant to {{post_keyword||our readers}}.

In fact, we linked to you here: {{post_url}}

The reason I wanted to reach out is because I think there might be some mutually beneficial collaboration opportunities.

I’m with a company that [insert a few words about what my company does]. We have a blog where we regularly write about [insert topics] for [insert audience].

Would you be willing to publish a guest post from us?

Let me know what you think.

Either way, I love the content you've put together.

Cheers!

Hey {{contact_first||there}},

Just wanted to check in as I hadn't heard from you after my last email. 

Let me know what you think about the content partnership between [my company] and {{contact_company}}.

Have an awesome day, 

{{user_first}}

Hey {{contact_first||there}},

I hadn't heard back so I wanted to follow-up on this, since I think {{contact_company}} and [my company] could do some great collaborations together.

To quickly recap - [my company] [insert few words about what your company does].

And we have a blog where we regularly write about [insert topics] for [insert audience].

I think our content could really complement each other's audiences well!

Anyway, I would love to chat more about how we could work together.

Let me know what you think.

Best regards,

{{user_first}}

Hey {{contact_first||there}},

I don't want to waste your time - I am looking for an exchange:

You have this blog post: {{link_title}} .

I also have a blog post, "{{post_title}}," that I would like you to link to in your post.

{{IF(backlink_anchor)}}You could possibly link to us instead of linking to {{target_url}} in this section: "{{backlink_text_pre}} {{backlink_anchor}} {{backlink_text_post}}"{{ENDIF}}

In exchange, I would be happy to:

• Link to your site on another of our properties
• Share your post with our audience
• Give you a free account with [my company], or
• Do something else that would help you and your audience out (that is not a paid link insertion).

I think my post is a good fit for your post because {{custom_post__sales_pitch}}.

What do you think?

Best regards,

{{user_first}}

Hey again {{contact_first||there}},

I wanted to follow up on my last email because I had not heard back from you.

To recap:

You have this blog post I like, {{link_title}}.

I have a blog post that I would like you to link to in your post - {{post_url}}.

I would be happy to have some sort of exchange for that link insertion (excluding a paid promotion) and am open to things like a link exchange, writing a guest post, or sharing your post with our audience.

Let me know what you think.

Best regards,

{{user_first}}

Hey there again {{contact_first||new friend}},

This is the last time I am going to reach out since I did not hear from you after my first two messages. 

In case you missed them, I was reaching out about an exchange involving inserting a link into a blog post of yours.

If you are not interested, it's fine. I thought this could be a win-win for both of us - I offered you a bunch of stuff in exchange 😉 

What do you think?

Best regards,

{{user_first}}

Hey {{contact_first||there}},

My name’s {{user_first}} and I’m with [my company].

{{IF(contact_generic_email)}}I found this email address, but I’m not sure if it’s getting to a human person (I’ve been told that cats stacked on top of each other hiding in a trenchcoat are posing as human employees at your company). Can you let me know if a human gets this, and if it’s the person I should talk to?{{ENDIF}}

I’m reaching out because I came across your post, {{link_url}}, which really resonated with me because {{custom_campaign__guest_pitch}}.

I was curious if you allow guest posts on your blog. I write 5-8 guest posts per month, would be happy to contribute to your awesome blog, and can pitch some topic ideas that I think your audience will enjoy.

Please let me know if you’re interested and I look forward to hearing back from you soon!

Thanks,

{{user_first}}

Hey {{contact_first||there}},

{{user_first}} from [your company] here.

I wanted to get in touch because I had some ideas for a collaboration with {{contact_company||your company}}.

While I was going through your site I had a lot of ideas for guest posts based on my experience, that might be valuable to your readers.

I currently write around 5-8 guest posts per month and would love to contribute! 

Here are some recent samples from me:

[insert bulleted list of URLs]

Have a great day!

Best regards,

{{user_first}}

Hey {{contact_first||there}},

Hope your week is going well.

Just wanted to quickly follow-up and see what you thought.

To recap: Do you allow guest posts on your blog? I typically write 5-8 guest posts per month, would be happy to contribute to your awesome blog, and can pitch some topic ideas that I think your audience will enjoy.

What do you think?

Thanks,

{{user_first}}

Hey {{contact_first||there}},

Quick question, What’s a pirate’s favorite thing about marketing?

Before I answer that, I hope everything is going well 😀

I'm {{user_first}} from [my company].

And I wanted to reach out to see if [insert pain point]?

If so, [insert my brief solution].

Let me know what you think. I'd be happy to share more details.

And before I forget, a pirate's favorite thing about marketing... The aaaaaaaROI!

Have a terrific day,

{{user_first}}

Bonjour {{contact_first||there}},

You've never heard of me. Hi, I'm {{user_first}}. I got your email from top secret servers using a biorythmic metaspyder with a 100GB nutro-plasmic VPN that I….

Ok, I got it from the Internet.

Let me get right down to it…

I don't know if this is a problem you have, but I help [insert what problem my product solves].

[insert another simple line about what I do]

I'm not sure if this is a problem you have, and if it's not, that's totally cool.

If it is, would you be open to a quick 7-minute chat?

I promise to be somewhat useful, and I might even tell you my favorite joke.

Finally, it's time to release my favorite weapon.

A drawing I made of us smiling together after a successful working relationship. Just what you've always wanted:

🙂   🙂

I await your stern but fair reply,

{{user_first}} {{user_last}}

[insert job title one / job title two / job title three - funniest]

Sorry, forgot to mention - you can find more information at our website [insert my URL] - I'll get back to anxiously awaiting your response.

{{user_first}}

Hey {{contact_first||there}},

Your podcast was recommended to me so I have a few episodes of {{contact_company||your podcast}} queued up - I’m excited!

Are you open to a guest slot / interview on your podcast in the next month or so?

If so, I’d love to come on and do an episode. I have a few ideas for topics relevant to your audience, including:

[insert bulleted list of topic ideas]

Here’s a real quick overview of why it’d be a great fit for your audience / podcast: 

[insert bulleted list of my credentials that are relevant to the topic ideas]

Let me know what you think. 

Happy to answer any questions you may have and look forward to meeting you!

Here to help,

{{user_first}}

Hello {{contact_first||there}}, 

I hadn't heard from you after my last message. 

I can only assume that you have been abducted by aliens.

I have made calls to Will Smith to assist in your rescue (since he was in Men In Black and Independence Day, he seemed most-qualified to help).

He has not returned my calls...

Any chance you have escaped from the aliens and are available to [my ask] soon?

Looking forward to hearing back! 

All the best, 

{{user_first}}

Hello {contact_first||there}}, 

{{user_first}} with [my company] again. 

Since I haven't heard from you yet, I can only assume that you are either:

A) Still captured by aliens and Will Smith has not rescued you yet, despite my calls for his assistance;

B) Trapped in a theme park where they have managed to bring dinosaurs back to life, except the dinosaurs have escaped their cages and are after you!; or

C) Stuck in the year 1955 because your scientist friend created a time machine that accidentally sent you into the past and you can't get back to the present day.

I don't want to keep bothering you, especially since I'm running out of movie references.

So, I will leave this ball in your court moving forward. If you are interested in [your ask], I would be happy to help you.

Looking forward to hearing back! 

All the best,

{{user_first}}

Hey {{contact_first||there}},

I found this email address, but I’m not sure if it’s getting to a human person (I’ve been told that cats stacked on top of each other hiding in a trenchcoat are posing as human employees at your company). Can you let me know if a human gets this, and if it’s the person I should talk to?

Have a great day,

{{user_first}}

To the elusive Mr/Ms {{contact_last}},

You might be happy to know this will be my final email to you. I won’t lie, this is the email where I try to subtly guilt-trip you into replying by including a picture of me looking sad, like this one:

🙁

(It’s an artist’s interpretation)

To recap, my name is {{user_first}} and I run [my company]. I think I can help you [what my business does].

If you’re even the least bit curious, please make me smile and hit ‘reply.’

If it's not of interest, I guess this is goodbye. *cue sad violin music*

Thank you so much for your time - and the space in your inbox.

Fingers crossed!

Have an absolutely wonderful day,

{{user_first}}

Hey {{contact_first||there}},

I’ll be honest, I emailed you last week, and didn’t get a reply and I’m… well, I’ll let my illustration do the talking.

This is me:

🙁

(I'm not very good at Adobe Illustrator)

If you could hit ‘reply’, even if it’s to tell me to politely ‘go away’, it would put a smile on my face.

Fingers crossed!

Have a great day!

{{user_first}

[job title one / job title two / job title three - funniest]

Hey {{contact_first}},

I know you’re busy, so I’ve prepared 3 convenient calls to action for you:

1. Ignore this email and eventually I’ll get the hint and write terrible poetry about us not working together. {MOST POPULAR}
2. Hit ‘reply’ and I’ll do the same. {RECOMMENDED} 
3. WILDCARD - Call me at [insert phone number]. Interrupt my day like I have yours. I deserve it! {LIMITED TIME OFFER}

Option 2 is my favourite!

Have a great day,

{{user_first}}

Hey {{contact_first||there}},

{{user_first}} from [your company] here.

I'm reaching out because I came across one of the articles you recently posted on [create a campaign level merge variable for this keyword] -- It’s really great stuff! It was at {{link_url}}

We, at [your company], recently produced an article called {{post_title||our post}}. It’s available at {{post_url}}.

The reason I’m emailing is that I thought this guide would dovetail your work perfectly and would add a great value to the content you are already posting - A collaboration would be great and maybe you could add a link to it?

Please take a look and give me your thoughts 🙂 I’ll check back later when you’ve had time to look it over and consider it.

Have an amazing day,

{{user_first}}

Hey {{contact_first||there}},

Just wanted to check in as I hadn't heard from you after my last email. 

I think our post {{post_url}} would be a fantastic addition to your post {{link_title||your post}}.

Let me know if you'd consider linking to my site. Just let me know!

Have an awesome day, 

{{user_first}}

Hey {{contact_first||there}},

{{user_first}] from [your company] here.

I wanted to get in touch because I saw on a page of yours, {{link_url}}, that you are an affiliate for [other company].

Since you are an affiliate of theirs, I wanted to see if you would be interested in being an affiliate for [your company].

[Insert two-sentence pitch about what your company is]

We also offer [insert line about commissions and other partnership opportunities like co-marketing or sharing content].

Can I share more info about this with you?

All the best, 

{{user_first}}

Hey {{contact_first||there}},

Just wanted to check in as I hadn't heard from you after my last email. 

Let me know what you think about the partnership.

Have an awesome day, 

{{user_first}}

Hey {{contact_first||there}},

I wanted to check in as I had not heard back from you after my last messages.

To recap:

I saw that you were an affiliate for another product in our space, so I thought you, since your audience is interested in products like that, you might be interested in being an affiliate for [your company] as well.

Let me know what you think. Happy to discuss this further.

Have an awesome day, 

{{user_first}}

Hey {{contact_first||there}},

I came across your podcast, {{contact_company||your company}}, and wanted to reach out to see if you might be interested in a podcast guest swap.

We can have each other on our podcasts and share our audiences. I'd love to have you on our show to talk about a topic relevant to your areas of expertise.

A bit about my podcast:

[Two sentences about your podcast]

What do you think about a swap?

Looking forward to chatting further!

Best regards,

{{user_first}}

Hey {{contact_first||there}},

I came across {{contact_company||your company}}, and I love the format of your podcast and the advice you share. I wanted to reach out to see if you might be interested in being a guest on our podcast.

A bit about my podcast:

[Two sentences about your podcast]

I'm open to episode topics if there is something you might want to talk about specifically, that's relevant to our audience of [describe your audience].

What do you think?

Happy to answer any questions you might have. Looking forward to chatting further!

Best regards,

{{user_first}}

My name is {{user_first}} and I’m the channel marketing specialist at [[Your Company]], a [[What Your Company Does]]. I was looking for content on {{post_keyword| | our_keyword}} when I saw your guide to {{link_title| | this topic}}.  

As I was reading, I was reminded of our blog on how [[Insert a Campaign Merge Field about Your Article Topic]]. I think a link to our blog would be a terrific addition that complements your guide well.

If you agree this could be a good fit, please let me know, and keep up the great work with {{contact_company| |your company}}!

Hi {{contact_first||there}},

I know you get tons of outreach emails, so will try to keep it short.

This email is about win-win content and link-building collaboration.

Here is how it works:

1. We publish a relevant and high-quality post on your blog
2. We link to that post from our future content (other guest posts)
3. You get free editorial links to your website, your domain authority improves, and traffic increases

What you get:

1. Quality article for free
2. Quality links for free (no limit on the quantity, we'll link every time we can)

What we get:

1. An opportunity to publish a guest post on your website

Please let me know if you are interested and I'd be happy to send some topic ideas.

I can also share some examples. Let me know if you'd like to see some.