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There is no such thing as bad publicity, as the saying goes. But what if you have no publicity? No publicity is much worse than bad publicity! So how does PR he...

If you spend a lot of time and effort developing marketing strategies and social media strategies, you might think you don't need a public relations plan. But t...

Public relations, PR can really help you reach your business goals. Effective public relations campaigns can send traffic to your website and social media pages...

Are you planning to start a cold email outreach campaign? Wondering what is the best cold email software to use? FACT: Choosing the right cold email software is...

You’ve built a quality prospect list, segmented it smartly, and written persuasive, personalized copy. So you’re guaranteed to see success from your email c...

Almost one in 10 commercial emails are considered spam by inbox providers. That’s a big problem. Estimates for the average cold email response rate vary from ...

Are you looking to boost your outbound sales? Wondering what are the best outbound sales tools to use?  FACT: Reaching out to new prospects and convincing ...

You might think your product is the best thing since sliced bread. But that doesn’t count for anything unless you’ve got the product reviews to back it up, ...

Cold email campaigns are partly a numbers game, but there are many things you can do to make your campaign more successful.  And some things you should def...

Want to boost the performance of your email marketing campaigns? Email list segmentation could be the answer. Research from Mailchimp shows that, compared to un...